![]() We’re going to look at Yo, Yik Yak, and Snapchat and try and uncover the secret to their unpopular success. This post is going to explore three apps that do NOT have good reviews but are enormously successful anyway. Convention wisdom says that without good reviews, we’ve got nothing. Conventional ASO theory holds that reviews are critical to an app being ranked well in the App Store, and some companies will go as far to pay people to give their app high positive reviews. ![]() We’re constantly told that for an app to be successful, you had better have some good reviews. ![]() Does an App Need Good Reviews to Be Successful?
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